Paul Ertel & Associates
Right Choice Realty Group LLC

The Team Advantage

We are an experienced and knowledgeable real estate team!  We work together to provide both Buyers and Sellers a complete service. We have licensed real estate professionals that are specialized and motivated to serve you. This enables us to work with you step-by-step through all aspects of selling and buying your home

Since 2012, we have sold over 400 homes. Our team ranks in the top 1% nationally and in the top 2% of real estate agents in north Idaho. We want to be your representative and provide you with the level of service you deserve.   

Paul Ertel, Owner, Broker, and Certified Seller Marketing Specialist, Right Choice Realty Group LLC and Paul Ertel & Associates serving Coeur d'Alene, Sandpoint and North Idaho surrounding areas.

Paul Ertel

Paul Ertel has been selling real estate since the year 2000.  He is a former MLS Chairman and Pasadena Foothills Association of Realtors Member of the Board, Chairman of the ITEC Committee in Southern California, and former Branch Managing Broker for Keller Williams here in Sandpoint, Idaho.  He has consistently been recognized as one of the top producing Agents in all of North Idaho.

His driving force has propelled our team to be one of the premier real estate teams in North Idaho.  He is a strong leader, communicator, and negotiator. With a wealth of knowledge and expertise about buying and selling homes and properties, you can be assured that you are in good hands with Paul or any of the members of our team.  

Broker, Owner, and Certified Seller Marketing Specialist

Cindy Ertel, Owner/Realtor®, Right Choice Realty Group LLC, Paul Ertel & Associates serving Coeur d'Alene, Sandpoint, and North Idaho

Cindy Ertel

Cindy Ertel is native to the Inland Pacific Northwest, born in Spokane, and raised in rural Spokane county.  She has traveled all over Northeastern Washington and Northern Idaho in search of adventure and enjoying the beauty the area has to offer.  She lived and worked in the Seattle area for 12 years and then relocated back home. 

Cindy has a BA in Business Administration from Eastern Washington University. Her background includes over 30 years of experience in computer programming, information technology specializing in accounting systems support and implementation, and document imaging system implementation and service. She currently works in an administrative and technical capacity for the brokerage and as a licensed Realtor®. Cindy continues to provide a exceptional level of service to our clients and to our team. 


Kelly Upchurch, Luxury Home Specialist/Realtor®, Right Choice Realty Group LLC, Paul Ertel & Associates serving Coeur d'Alene, Sandpoint, and North Idaho

Kelly Upchurch

Kelly Upchurch has over eight years of experience as a Realtor® in North Idaho.  As our luxury home expert, Kelly can provide up-to-date information on home values, strategies for buying or selling, and market trends. She has chosen to partner with Right Choice Realty Group because we are local, yet provide the technology, tools, knowledge, and care to provide our clients with the utmost quality of service in an ever changing real estate industry. 

Today's real estate market is hyper-local.  It's not about what homes are selling for on an average nationally or in North Idaho; it's about what is happening in your neighborhood.  She has the knowledge and experience to help you sort through the data and make the right decision for you and yours.  Choosing to work with Kelly is the difference between hiring a good Realtor® and an exceptional one. 

Luxury Home Specialist/REALTOR®